What you say to customers and the “Street” and how you say it can have more impact on your growth and valuation than the strength of your product or the financial results you report.
My primary differentiator is having the background and skill set to distill your value proposition into the salient points that customers and shareholders can easily understand. I craft messaging for the two fundamental questions every company must answer from the perspective of these two audiences:
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What’s in it for me?
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Why you?
History shows that the companies that most effectively answer these questions for both of these constituents take market share, grow faster and expand their valuations relative to their peer group.
Messaging to customers and investors must be clear, credible, concise, consistent, and compelling. I apply my understanding of your space and business to achieve content objectives.
The messaging and content I create for you will demonstrate to customers and investors how you will drive growth and value for them.
Marketing Content
White Papers
Case Studies
Ghost/Guest Blogs
Technical Papers
Content Objectives: establish thought leadership, demonstrate use cases, build awareness, engagement, lead generation and revenues.
Investor Content
Financial Press Releases
Conference Call Scripts
Investor Presentations/Pitch Books
Investor Fact Sheets
Shareholder Letters
Content Objectives: Increasing shareholder value through greater awareness and understanding among analysts and investors.
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